As the new season has arrived, it means a new collaboration between Lightaholic Studios and our lifelong partners, Mega Mall Bucharest. The purpose of this collaboration is to create visually stunning and engaging content for the spring campaign.
This season is all about playing with fashion, expressing yourself through bold colors and exotic prints in fresh new collections. Things being said, we can not think of a better concept to fit our bold, playful, fresh style, so we managed to create vibrant visuals, full of energy that perfectly embrace the message of the campaign: have fun with fashion. It’s all about taking risks, trying new things and being authentic in a way that feels playful and carefree. Till next, see you at Mega Mall!
Photographer: Catalin Opritescu