Musette Summer Campaign 2023

What comes to mind when you think of Paris? If your thoughts drift towards refinement, effortless and understated chic, femininity and mystery, then you’re on the right track with what the Musette Summer Campaign, captured by the Lightaholic team, aims to inspire. Each image contributes to the story of a woman who could be anyone, allowing the viewer to find themselves within her narrative. The underlying idea is that the perfect pair of shoes can help you embrace your femininity, enabling you to stroll through the streets of Paris exuding confidence. The elegance of the footwear has the power to complete a woman, enabling her to harmonize with the Parisian atmosphere. Whether you’re wandering the cobblestone streets, sipping coffee at a sidewalk café, or admiring the lights of the Eiffel Tower, these shoes are designed to complement any occasion, the style embracing a minimalist approach with a focus on clean lines, simple silhouettes. 

With the perspective of photographer Catalin Opritescu, the portrait of the ideal Parisian girl who wears her clothes with confidence and an air of nonchalance was so well prefigured. It creates a look that is both classic and contemporary, but also with a touch of rebellion, which consecrated Lightaholic’s view. As the Lightaholic team has skillfully captured the essence of the campaign, providing you with a glimpse, now is the time to join us in the Parisian dream.

Photographer: Catalin Opritescu

Model: Maria Tapusa