The new Gryxx Campaign, captured by the Lightaholic team, is all about celebrating diversity and showcasing a shoe collection suitable for everyone and every occasion. From elegant designs perfect for a romantic evening out to comfortable and durable options for an active lifestyle, Gryxx offers a versatile range that seamlessly blends style and comfort. Each pair of shoes carries its own unique story and can be effortlessly integrated into your daily life. This campaign aims to highlight that shoes are more than just a fashion statement; they are an essential part of your everyday life. The campaign reflects the dynamic and multifaceted nature of modern life, captured in an urban setting that complements the narrative. With a large and well-coordinated team led by Lightaholic, everything proceeded smoothly, showcasing our renowned professionalism once again.

Director: Catalin Opritescu

Creative Director: Matei Curtasu

DOP: Nicolae Anghel

Casting: Urbanik Models: Rosa Nedelcu, Maria Tapusa

              MRA Models: Cristian Tabaroiu

Make-Up: Ruxandra Milea Popa

Hair: Catalin Manolache 

Styling: Florentina Roiciu