”Gratar de calator” by Chef Scarlatescu and Costin Gache

 In an era where culinary exploration knows no bounds, a groundbreaking digital book is set to revolutionize the way we approach recipes. “Grătar de Călător,” powered by FoodFix and featuring Chef Cătălin Scărlătescu and Costin Gache, takes users on a gastronomic journey around the globe, weaving together the rich tapestry of cultural stories with the […]

BFTV 23 – Otter Group Campaign

Get ready to laugh your way through the chaos of the biggest shopping day of the year with Otter Group’s “BLACK FRIDAY TV,” another Lightaholic production! This sale season, we’re flipping the script on traditional Black Friday mayhem and bringing you a hilarious teleshopping parody campaign reminiscent of your favorite Saturday Night Live sketches, shot […]


The new Gryxx Campaign, captured by the Lightaholic team, is all about celebrating diversity and showcasing a shoe collection suitable for everyone and every occasion. From elegant designs perfect for a romantic evening out to comfortable and durable options for an active lifestyle, Gryxx offers a versatile range that seamlessly blends style and comfort. Each […]

Musette Summer Campaign 2023

What comes to mind when you think of Paris? If your thoughts drift towards refinement, effortless and understated chic, femininity and mystery, then you’re on the right track with what the Musette Summer Campaign, captured by the Lightaholic team, aims to inspire. Each image contributes to the story of a woman who could be anyone, […]

Mega Mall Summer Campaign

Do you remember childhood games like ‘Hide and Seek’ and ‘Red Light Green Light,’ the hits of the 90s, or iconic items like bomber jackets, scrunchies and plaid flannel shirts? Feeling nostalgic yet? This is exactly what the new Mega Mall campaign aims to evoke: the sensation of good times, but with a modern twist, […]

Huawei – #YourNextMasterpiece

The collaboration between Lightaholic Studios and Huawei was a remarkable partnership that brought together the best of both worlds. Huawei, a leading tech giant, brought its technological expertise and innovation, while Lightaholic, a renowned design studio, brought creativity and a unique style to the table. It embodies the paradox of everyday life – refinement and […]

Canon – Vision Bucharest

Our studio had the pleasure of hosting a huge broadcast tech show for our partner, Canon Vision. The show featured some of the latest and most innovative Canon broadcasting technology, including professional-grade cameras, lenses, and accessories, along with expert commentary and insights from professionals in the photo and filmmaking industries. Viewers learned about the latest […]

CCC – Welcome To Wonderland

If you’re looking for a unique and immersive experience, Lightaholic Studio can transport you to another world. For one day, our studio was transformed into the Wonderland of the CCC shoe shop, providing the perfect location to launch their new campaign, “Wonderland Sport,” alongside their new brand ambassador, Selly. The fairytale spirit of the collection […]

The launch of the new ”New York Loft” set

Lightaholic Studios is excited to announce the opening of our brand new “New York Loft” set, designed to bring your creative vision to life in a fresh and innovative way. Our 140 m2 loft space offers a massive 14×10 meter shooting area with 5.5 meter high ceilings, housed in a 500-meter space that can be […]