This summer, Mega Mall is turning up the heat with its latest campaign produced by Lightaholic Studios, which encourages you to do everything by your own rules and be your own inspiration. With a focus on bold, individualistic fashion, the campaign encourages shoppers to embrace their unique style and make a statement with their summer wardrobe.And who could help us make this campaign more iconic but our partners, Ford Romania, who made sure we could bring our crazy ideas to life.
The campaign’s visuals feature models sporting an eclectic mix of vibrant colors and daring styles. From neon green and pink ensembles to striking blue and green outfits, the fashion lineup is designed to inspire creativity and confidence. “Dress by Your Own Rules” is all about inclusivity and breaking fashion norms. Whether you prefer classic looks or cutting-edge trends, this campaign celebrates personal expression and the freedom to dress as you please.
But this campaign is more than just fashion; it’s about lifestyle, embracing your true self, and putting a touch of your personality in everything you do. From dressing to spending time with your loved ones, to eating, everything is about YOU, celebrating you, as it should be!
Production: Lightaholic Studios
Director: Lightaholic
DoP: Maria Oprina
Producer: Simona Maican
First AD: Gabi Corneanu
Editor: Robert Alexiu
Social Media: Elena Marin
Styling: Florentina Roiciu
Starring: Bianca Tudor from Urbanik Models
Daria from Meka Models
Rareș Matei from Urbanik Models
Make-up: Tania Cozma
Hair: Moanta Florența from Paint Salon
Gaffer: John Rec
Equipement Rental: Gfstudio
Cars: Ford Romania
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