Lightaholic Studios has rolled out a new campaign for Garanti Bank, vividly capturing the bank’s mission: to support customers through life’s most significant moments, combining cinematic flair with real-life relatability.The ads are a tour de force of storytelling.
They follow the journeys of diverse individuals: people with different professions accelerating their startups with Garanti’s cutting-edge financial solutions, a couple making a jaw-dropping proposal facilitated by seamless banking, and a family constructing their dream home with the bank’s tailored mortgage plans. Each vignette is a testament to Garanti Bank’s unwavering presence and commitment to its customers’ success, standing by their side every step of the way and ensuring that their future is free from uncertainty.
Lightaholic Studios has crafted a campaign that is both visually stunning and emotionally resonant campaign, making it not just advertising but a celebration of their commitment to empowering people. The diversity of the characters allows viewers to easily relate to the life stories and their needs.
This campaign cements Lightaholic Studios’ status as a leader in the industry, renowned for producing high-octane, impactful content that captivates and inspires.
Production: Lightaholic Studios
Director: Lightaholic
DoP: Maria Oprina
Producer: Simona Maican
First AD: Gabi Corneanu
Editor: Robert Alexiu
Social Media: Elena Marin
Styling: Florentina Roiciu
Make-up: Anca Stratulat
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